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OrcaScope
Public data · anonymized

AI visibility benchmarks by industry

See how brands in each industry show up across ChatGPT, Kimi and other AI answers. Every figure is an anonymized, cross-brand percentile — never a single brand, raw answer or ranking.

How this data is built

  • · Cross-customer, anonymized aggregation of brand AI-visibility scores into per-industry, per-engine percentiles (P25/P50/P75/P90).
  • · Only distributions and sample sizes are published — never any individual brand, raw answer or ranking.
  • · Sample threshold: each distribution needs ≥ 5 brands; below that we show only the sample size, not the percentiles.
How to read the percentiles
PercentileMeansIf you land here
P2525% of brands in this industry score below thisyou're in the lower quarter of this industry
P50The median: half the brands are above, half belowyou're right at the middle of this industry
P7575% of brands in this industry score below thisAI mentions you more often than three quarters of your peers
P9090% of brands in this industry score below thisyou're in the top 10% of this industry

★A percentile says where you rank inside this industry, not whether the number is good. If a whole industry is rarely mentioned by AI, even P90 can be a low absolute score — so read the percentile together with the raw score.

Questions about these benchmarks

Why do some industries show no numbers?

Below 5 brands we publish no percentiles, only the sample size. That floor is enforced in the database (migration 0012, c_min_n=5 — the percentile columns are stored as NULL below it), not as a front-end toggle. With only one or two brands in an industry, publishing percentiles would effectively publish those brands' actual scores.

How are the scores computed?

Each brand is sampled daily across a set of Chinese and English prompts on each AI engine; we record whether it is mentioned and cited. The full method — including how citations are judged and how thin samples are flagged — is published in full on the methodology page and is reproducible.

Can we pay to improve how our score looks?

No. Two clauses of our published white-hat position cover this directly: we don't inflate volume (no re-sending the same prompt to lift a mention rate) and we don't manipulate training data — OrcaScope is a monitoring tool, not an “AI reputation laundering” service. The score only reflects how the engines actually answer; there is no dial on our side to turn.

Which brands are in the sample?

We don't disclose that, and won't. Only percentiles and sample sizes are published — no brand names, no raw answers, no rankings. That isn't caution: if the aggregate could be reversed back to an individual customer, this page shouldn't exist.

Does a high percentile mean you're doing well?

Not necessarily. A percentile tells you where you rank inside the industry. If the whole industry is rarely mentioned by AI, even P90 can be a low absolute score. Read the percentile alongside the raw number.

How often is this updated?

It rolls forward with the nightly run; each page shows the most recent date that industry actually produced an aggregate. If a run fails, the date stays where it was — we don't relabel yesterday's data as today's.