OrcaScope vs Semrush AI Toolkit
An AI-visibility add-on module from the publicly traded SEO platform Semrush (NYSE: SEMR), positioned as "from traditional SEO to AI discovery" and bundled with its existing SEO toolset.
Compiled from public sources, verified 2026-07-24. Products and prices change — their website is authoritative. Corrections welcome.
| Dimension | Semrush AI Toolkit | OrcaScope |
|---|---|---|
| Western engines | The Base plan ($99/mo per domain) covers ChatGPT, Google AI, Gemini, Perplexity; Grok and Claude are explicitly Enterprise-only per the site | ChatGPT, Kimi, DeepSeek, Gemini, Doubao, Qwen, Perplexity, Grok — all 8 engines are live |
| Chinese engines | Checked the pricing page, product overview and two official help docs — none mention Baidu, ERNIE Bot, Qwen, Kimi, DeepSeek or Doubao (verified 2026-07-24) | Kimi and DeepSeek (Volcengine) are live in the self-serve product, available at the entry tier |
| Public pricing | Base $99/mo per domain (billed annually); Enterprise pricing undisclosed, demo required | Self-serve pricing at /pricing; the checkup is free with no login |
| Positioning | An add-on inside a large SEO platform, cross-sold with existing Semrush SEO tools; also runs a public industry-level AI Visibility Index | A dedicated AI-visibility product with a fully public white-hat methodology and a free, no-login 30-second checkup |
| Company | A large, publicly traded SaaS company (founding/IPO year sourced from third parties, not directly confirmed on its site) | A small self-serve SaaS where Chinese+Western bilingual coverage is core, not an add-on bolted onto a bigger platform |
Roadmap: Hunyuan Yuanbao, ERNIE Bot — 2 more engines are being integrated; they don't count toward scores and are never claimed as live before they ship.
When to pick Semrush AI Toolkit
If you already use Semrush for keyword research and competitor analysis and want to bolt on AI-visibility monitoring cheaply ($99/mo per domain) inside the same platform, this add-on is the path of least resistance.
When to pick OrcaScope
If you want a dedicated AI-visibility tool that covers Chinese engines — not an add-on module inside a broader SEO platform — OrcaScope focuses on exactly this, with a fully public methodology.
Skip the table debate — measure your brand's real AI visibility in 30 seconds:
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Compiled from their public pages (pricing, product overview, official help docs), verified 2026-07-24; the founding/IPO year is sourced from third parties rather than the site itself, flagged accordingly. Prices and features change — refer to their site.